UNIT 5 ADVERTISEMENT 1

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advertising 1

E.P.I
ENSEÑANZA PARTICULAR DE INGLES

Fill in all the gaps, then press "Check" to check your answers. Use the "Hint" button to get a free letter if an answer is giving you trouble. You can also click on the "[?]" button to get a clue. Note that you will lose points if you ask for hints or clues!

Choose the correct word from the table to fill the space after each definition.

market leader - logo - brand - product - market share - advertising - marketing
point of sale - market research - house brand - brand loyalty


advertising at the place where the consumer buys the product
the brand of the shop or supermarket which sells it
the symbol or design used to represent the company
the work of collecting information about people's buying habits h
the phenomenon of individuals continuing to buy the same brand
something generic which a company makes or sells
the particular name given to a product by a company
the best selling brand of a particular product
the activity of presenting, selling and promoting a product
the activity of informing people about a product or service with posters, films etc
the amount a company sells compared to all the other companies